ichi Worldwide
Teenage Mutant Ninja Turtles | ichi Worldwide

TEENAGE MUTANT NINJA TURTLE

ONLINE ACTIVATIONS

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Thunderbirds Are Go | ichi Worldwide

THUNDERBIRDS ARE GO

WEBSITE & CONTENT

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Disney Infinity Franchise | ichi Worldwide

DISNEY INFINITY

FRANCHISE

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ichi Worldwide

MISSION: IMPOSSIBLE

ROGUE NATION

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Guild Wars 2: Heart of Thorns | ichi Worldwide

GUILD WARS 2

DIGITAL CAMPAIGN

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Blade & Soul | ichi Worldwide

BLADE & SOUL

CAMPAIGN

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The Elder Scrolls Online | ichi Worldwide

THE ELDER SCROLLS ONLINE

TRAILER CAMPAIGN

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Batman Arkham Knight | ichi Worldwide

BATMAN ARKHAM KNIGHT

DIGITAL CAMPAIGN

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Rock Band 4 | ichi Worldwide

ROCK BAND 4

KEY ART

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The Assembly | ichi Worldwide

THE ASSEMBLY

BRAND & TRAILER CAMPAIGN

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Defiance | ichi Worldwide

Defiance

360 Campaign

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Metro | ichi Worldwide

METRO

KEYART & TRAILER CAMPAIGN

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TEENAGE MUTANT NINJA TURTLES

ONLINE ACTIVATIONS

For the latest Paramount Pictures spectacular, we created a suite of shareable digital experiences, leading to an avalanche of user generated content and a socially engaged audience prior to movie release.

First, we gave fans the chance to rock the iconic Ninja mask themselves. After choosing a favourite Turtle (everyone has one), fans could simply take a selfie or upload a photo to the Rock The Mask site. Allowing for heroic angles and expressions, a mask was applied to the image before outputting as an animated profile video and cover photo - ready for Social Media. Eager users could then join the international fanbase by adding their selfie to a huge digital mosaic poster.

We then encouraged fans to design their own cheesy masterpiece using our digital pizza creator. Add, rotate and rearrange a wild combination of toppings, click the bake button for extra toasted flourish, then download or share. Whether attempting weekly challenges (such as creating the “Leonar-dough Deluxe”) or going full Picasso - the Art of Pizza proved fiendishly addictive.

ROCK THE MASK

 
 
 
 
 

ART OF PIZZA