ichi Worldwide
Teenage Mutant Ninja Turtles | ichi Worldwide

TEENAGE MUTANT NINJA TURTLE

ONLINE ACTIVATIONS

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Thunderbirds Are Go | ichi Worldwide

THUNDERBIRDS ARE GO

WEBSITE & CONTENT

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Disney Infinity Franchise | ichi Worldwide

DISNEY INFINITY

FRANCHISE

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ichi Worldwide

MISSION: IMPOSSIBLE

ROGUE NATION

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Guild Wars 2: Heart of Thorns | ichi Worldwide

GUILD WARS 2

DIGITAL CAMPAIGN

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Blade & Soul | ichi Worldwide

BLADE & SOUL

CAMPAIGN

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The Elder Scrolls Online | ichi Worldwide

THE ELDER SCROLLS ONLINE

TRAILER CAMPAIGN

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Batman Arkham Knight | ichi Worldwide

BATMAN ARKHAM KNIGHT

DIGITAL CAMPAIGN

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Rock Band 4 | ichi Worldwide

ROCK BAND 4

KEY ART

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The Assembly | ichi Worldwide

THE ASSEMBLY

BRAND & TRAILER CAMPAIGN

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Defiance | ichi Worldwide

Defiance

360 Campaign

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Metro | ichi Worldwide

METRO

KEYART & TRAILER CAMPAIGN

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MISSION: IMPOSSIBLE - ROGUE NATION

SOCIAL CAMPAIGN

It was our mission. We chose to accept it. And we brought home an award.

With the imminent release of the latest Mission: Impossible, we were tasked with introducing a new generation of movie-goers to the legendary franchise.

Our response? A subversive ‘hack’ of Instagram. Initiates to #GoRogue were challenged to traverse multiple user accounts in a ‘choose-their-own’ Instagram adventure, with numerous paths to take and pitfalls to overcome. Quick-thinking fans criss-crossed bespoke gamified content, interwoven with bonus movie footage, in a desperate bid to complete their mission.

The resulting experience was a highly sticky piece of movie marketing that brought Mission: Impossible high stakes to life online, prompting a socially-native audience to engage with the blockbuster franchise narrative.

Head to @MissionGoRogue to accept this mission for yourself.

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