ichi Worldwide
Teenage Mutant Ninja Turtles | ichi Worldwide

TEENAGE MUTANT NINJA TURTLE

ONLINE ACTIVATIONS

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Thunderbirds Are Go | ichi Worldwide

THUNDERBIRDS ARE GO

WEBSITE & CONTENT

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Disney Infinity Franchise | ichi Worldwide

DISNEY INFINITY

FRANCHISE

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ichi Worldwide

MISSION: IMPOSSIBLE

ROGUE NATION

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Guild Wars 2: Heart of Thorns | ichi Worldwide

GUILD WARS 2

DIGITAL CAMPAIGN

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Blade & Soul | ichi Worldwide

BLADE & SOUL

CAMPAIGN

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The Elder Scrolls Online | ichi Worldwide

THE ELDER SCROLLS ONLINE

TRAILER CAMPAIGN

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Batman Arkham Knight | ichi Worldwide

BATMAN ARKHAM KNIGHT

DIGITAL CAMPAIGN

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Rock Band 4 | ichi Worldwide

ROCK BAND 4

KEY ART

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The Assembly | ichi Worldwide

THE ASSEMBLY

BRAND & TRAILER CAMPAIGN

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Defiance | ichi Worldwide

Defiance

360 Campaign

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Metro | ichi Worldwide

METRO

KEYART & TRAILER CAMPAIGN

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BRANDING AND

CAMPAIGN

In 2013 the toys-to-life genre welcomed Disney Infinity: an interactive sandbox featuring a treasure trove of beloved characters. Disney Infinity enjoyed unprecedented success, with three game iterations and over 7m units sold.

As brand guardians, ichi worked on Disney Infinity's global brand and marketing from the very beginning, welcoming both Pixar and Marvel to the family along the way. When Disney Infinity 3.0 arrived, it was our job to introduce Star Wars to an elated fan base, leveraging their excitement to drive an award winning multi-channel campaign spanning key art, TVCs, digital content, interactive events and more.

3.0 – STARTER PACK

3.0 – VISUAL ID & OOH

3.0 – HTML5 BANNER CAMPAIGN

3.0 – E3 & COMICON EVENTS

2.0 – ORIGINALS TVC

2.0 – MARVEL SUPERHEROES TVC

2.0 – DIGITAL BANNER CAMPAIGN

2.0 – EASTER TVC

2.0 – WINTER TVC