TOOLED UP GAMERS
ARE HAPPY GAMERS
What began as a humble key art pitch, soon transformed into something way bigger when we went the extra mile for the guys at TRION.
What followed was a captivating 360 campaign, including an epic 5 day live-action shoot in the Texas desert and an immersive online recruiting mechanic that got players involved way before launch. Oh and by the way, did we mention that all assets were created entirely in-house?
All pre-order targets were smashed with over 1 million players registered in the first month. The video assets we created have clocked up almost 8 million views, and to top it off our work went on to win ‘Best Overall Campaign’ at Game Connection 2013. Not bad for a key art pitch.