MASTER THE ART OF
Ready to break the genre mould with its mix of revenge, Qing Gong action and (ahem) eye-popping characters, Blade & Soul, the Eastern martial arts classic, is coming to the West.
Our job was to ensure the title's warm reception from the eagerly awaiting fans and new audiences alike. From brand strategy to a multi-asset campaign, our goal was simple: retain the authenticity of the Korean original whilst asserting its quality as a slick and artfully made addition to the world of MMO gaming.
With four trailers and a suite of keyart released so far (and plenty more to come), the art of revenge is poised to make a comeback...